T3 in the Press.
From a record-breaking modular build in Paris to sustainable activations for the world's leading beauty brands, T3 Display Systems' work is regularly covered by the exhibition and events industry press. Here's a selection of where we've been featured — and where our team has been asked to share what fifteen years of building stands across Europe and North America has taught us.
Across the Aisle — a monthly column
Philippe van Ameyde writes Across the Aisle each month for Exhibit City News, on the practical differences between exhibiting in Europe and North America. Every column is drawn from show floors rather than brochures.
Nobody Here Will Stop You Carrying Your Own Box
Why there is no European equivalent of drayage, and what European halls charge you instead — timed delivery slots, cash deposits forfeited on overrun, and the venue forwarders who hold an exclusive on every forklift. Plus where the real restrictions sit in Europe: the final electrical connection, the rigging order, and the stamped stand plan that must come back before anything is built.
Why European and American Exhibitors Budget for Trade Shows Differently
T3 Managing Director Philippe van Ameyde's guest column for TSNN, unpacking the practical differences between exhibiting in Europe and the US — from union labour and drayage in Chicago to venue Wi-Fi at EuroShop — and the budget surprises that catch exhibitors out on both sides of the Atlantic.
What American Exhibitors Don't See Coming in Europe
The first Across the Aisle column: a field guide to the hidden rules and assumptions that catch US exhibitors off guard at European shows — shell schemes instead of pipe-and-drape, the rear-wall cladding rule, ordering power in advance, and the raised-floor ramp everyone forgets.
Building Bridges and Booths: A Record-Breaking Modular Installation for iGEM Jamboree 2025
How T3's UK and French teams turned an empty hall at Porte de Versailles, Paris, into 220 booths, a Community Rectangle and a merchandise shop — more than 5km of modular framework and 186 integrated screens, installed in just two working days with zero material waste. T3's largest European build to date.
L'Oréal and T3 Systems Redefine Sustainable Event and Retail Design
Inside T3's circular-design partnership with L'Oréal — and Coty, home to Rimmel, Hugo Boss and Gucci Beauty — where a single modular kit was reconfigured and reused across seven premium beauty activations, proving high-end finish and sustainability can go hand in hand.
Working On A Story?
Journalists and editors covering exhibitions, sustainable design or retail activations are welcome to get in touch — for comment, case studies, high-resolution imagery, or a contributed column.
Contact The T3 Team →