Ninety-five metres of modular back wall, defining six competition zones for ATHX Games — the hybrid fitness series running in partnership with adidas. The whole system packs into four flight cases and tours twenty-three cities a year across Europe and the United States.
Most exhibition structures are built for one show. This one gets built twenty-three times a year, in a different city each fortnight, by a different crew who have never seen it before.
ATHX Games is a hybrid fitness competition — two and a half hours of continuous racing across six zones, staged in major exhibition venues across Europe and North America. The 2027 calendar runs from Excel London and IFEMA Madrid to Fiera Milano, Messe Frankfurt, RAI Amsterdam and the Miami Beach Convention Center. Twenty-three events. Thirteen countries. Two continents.
We supplied the walls that define every zone. Three 20-metre back walls and one 15-metre, each with a five-metre dogleg return, three metres high — around 285 square metres of continuous graphic, carried on T3 Frame.
And all of it packs into four flight cases. One per wall.
A touring series asks a different question of a structure than a trade show does. It is not “can you build this?” — it is “can you build this twenty-three times, in thirteen countries, without it wearing out or costing a fortune to move?”
Twenty-three events a year means twenty-three freight movements, several of them transatlantic. A conventional built wall of this size would travel on pallets in a lorry, and the freight bill alone would dominate the budget. Anything that could not pack down small was not a serious option.
Each city has its own crew. The system had to be assembled correctly by people encountering it for the first time, under build-up pressure, without specialist tools or a supervising engineer. If it needed a manual, it was not going to work.
This is the part that quietly kills most systems. Anything that needs cutting, drilling or forcing degrades a little with every build. Over a full season, that becomes damaged components, mismatched panels and a wall that no longer looks like it did in city one.
A 20-metre run broken up by visible joins every few metres reads as scaffolding with pictures on it. For a broadcast-facing sports event, the surface behind the athletes had to look like one deliberate object, not an assembly.
Each wall packs into a single flight case — frame, fabric, feet and ladder, all inside. Four cases carry the entire ninety-five metres.
That is the whole commercial argument in one sentence. The freight footprint of a wall this size drops to something that ships as ordinary cased cargo, moves between European cities in a van, and crosses the Atlantic without a bespoke logistics plan.
The T3 system assembles by twisting and locking. No tools, no fixings to lose on a live event floor, no drilling. A local crew can be shown the method once and build it correctly, which is exactly what happens in each new city.
Just as importantly, it comes apart without damage. Nothing is cut to fit, so nothing degrades. The walls that go up in Los Angeles are the same components that went up in Madrid, in the same condition.
Each wall carries a single tension-fit fabric graphic across its full run — no visible joins, no seams interrupting the surface. The fabric packs into the same case as the frame and goes back on tensioned, flat and clean at the next venue.
It is also the element that makes the system genuinely reusable in branding terms. The frame stays; the graphic can change. A new sponsor, a new season or a new zone layout is a fabric change, not a rebuild.
The T3 framework has been independently load tested by the School of Computing and Engineering at the University of West London — twenty-one separate tests covering axial, point, distributed and line loading across double and triple frame configurations, plus connector pull-out and flooring tests.
For a structure standing in a public event space with athletes and spectators moving around it, that independent verification matters more than any specification sheet we could write ourselves.
Six competition zones, defined by ninety-five metres of continuous branded wall, that packs into four flight cases and reappears in a different country a fortnight later.
Twenty-three builds a year, from one set of walls. Not twenty-three builds. One system, built twenty-three times — which is a completely different number on the freight invoice, and a completely different figure in the waste column.
The environmental arithmetic follows from the commercial one, as it usually does. A single-use build for a touring series would mean manufacturing the same walls repeatedly, or shipping a heavy build around a continent on pallets. This is reusable exhibition infrastructure doing what it is supposed to do: the same aluminium, going up again, with a fabric change when the branding moves on.
The client is delighted with how the first events have run, and there is a good deal more to come from this collaboration.
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The globally patented Twist & Lock aluminium system. Tool-free, indefinitely reusable.
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