Gazelle bikes, the Dutch market leader in the bicycle industry, wanted to create an immersive and impactful point-of-sale unit to present its new Eclipse range of electric bikes in North America. The objective was to design a space that would safely showcase the bikes while also serving as a powerful visual display, reflecting the Gazelle brand’s identity and values.
Gazelle collaborated with Olson Visual and T3 Display Systems to design a solution that combines elegant design, modularity, and ease of installation. Thanks to the T3 system, the display unit was designed to be completely modular, allowing for rapid adaptation to different sales spaces and promotional events.
✅ Tool-free installation – The T3 system allowed for quick and effortless assembly without the need for specialized tools, reducing installation time and ensuring a smooth setup.
✅ Modularity and flexibility – The display unit was designed to be easily reconfigurable, allowing Gazelle to adjust the structure to suit exhibition spaces and market needs.
✅ Maximum visibility – The space was designed to offer an experience immersive, with striking visuals that reinforce the Gazelle brand’s DNA and immediately capture the attention of potential customers.
✅ Optimized Transport and Logistics – The system’s lightweight design allowed for easy transport without the need for heavy equipment, making installations in trade shows, stores, and pop-up stores possible without complex logistical constraints.
Thanks to this aesthetic, functional, and adaptable solution, Gazelle was able to successfully launch its Eclipse range in North America, offering a point of sale that was immersive, practical, and impactful.
Seamless Retail Design 🎥: Gazelle Bikes & T3 Display Systems in Action
Tailor-made retail and experiential solutions
Type
Rigid panels
Material
Flooring
Characteristic
The combinations of shapes and sizes are virtually unlimited. Send us your idea and we’ll design a customized stand for you.
Initial contact and consultation
01
We discuss your needs for display solutions, whether for a form, a call or an e-mail. A customized offer is then drawn up to meet your expectations and answer the essential questions.
3D design and quotation within 24 hours
02
In just 24 hours, we’ll create a bespoke 3D model and a detailed quote, tailored to your corporate identity. We offer several versions and adjustments to ensure complete satisfaction.
Production and graphic printing
03
Once the quotation has been validated and the deposit paid, we produce the modular structure and print your visuals on the chosen material. We provide templates or can create the visuals for you according to your needs.
Showroom set-up and adjustments
04
A preliminary assembly is carried out in our showroom, where we invite you to check every detail. This step enables us to make any necessary adjustments before final installation.
International delivery, training and support
05
Upon delivery, we provide comprehensive training and clear instructions (printed and digital). We also offer support to our resellers to ensure quality service for your international events.
Secure storage for your products
06
We provide a storage service for your display solutions, ensuring their safety between uses. Retrieve your products easily and when you need them.
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