A premium modular exhibition stand built for Burnt Orange — demonstrating how the T3 system delivers exceptional finish quality, architectural curves and integrated technology at international brand activation level.
In 2025, T3 Display Systems built the Glooko exhibition stand at ATTD Barcelona for Burnt Orange — one of the most technically accomplished T3 builds in recent memory, featuring the return of the T3 FlexiCurve profile, a custom T3D illuminated neon logo and integrated power throughout.
The brief: design and deliver a premium modular exhibition stand with architectural curved archways, integrated interactive technology, exceptional finish quality — and full flat-pack reusability for future events.
ATTD is one of the leading international conferences for diabetes technology — a high-profile medical congress environment where brand presence, finish quality and visual impact must meet the standards of global healthcare brands. Burnt Orange needed a stand for Glooko that combined architectural ambition with modular practicality.
The curved archway forms required by the brief pushed beyond the limits of standard T3 profiles. The solution was the return of the T3 FlexiCurve profile — a patented curved aluminium connector engineered specifically for tight-radius applications where standard tube bending would compromise structural integrity or visual quality.
On this build it was, in the words of the project team, a life-saver — making the curved archways work beautifully and delivering the architectural precision the design demanded. Tool-free assembly maintained throughout.
The centrepiece of the Glooko stand was a custom T3D illuminated brand element — the Glooko “g” logo form built as a backlit 3D structure with a neon-effect LED frontage. CNC-cut and finished to exact Glooko brand specification, it created an immediate visual focal point visible from across the hall and provided the photographic hero shot the brand needed from the event.
Flush-mounted European power modules with USB-C charging were integrated directly into the counter surfaces — no trailing cables, no exposed socket strips, no visible cable management. Two large-format interactive touchscreen kiosks were mounted within the T3 modular structure using VESA-compatible brackets with full cable management through the aluminium profiles. Clean, professional and cable-free throughout.
Rounded corners on all counter and kiosk units. Sliding door storage with branded graphics. SEG fabric graphics across all backwall and panel surfaces. T3 Wandlight LED integrated into the overhead archway profiles. Dark navy and white colour palette executed with precision across every surface. Every detail resolved — no visible fixings, no compromise.
Delivered in Barcelona under demanding event timelines, the stand performed exactly as engineered — a cohesive, visually striking exhibition environment that set a new benchmark for T3 at premium specification. Burnt Orange and Glooko were extremely happy with both the finished stand and the overall delivery.
The entire structure flat-packs for transport and is fully reusable for future ATTD appearances. Only graphics require refresh between events — the structural investment is protected for the long term. Read more about T3’s sustainable exhibition approach.
See another premium brand activation: L’Oréal Luxe — Boots Conference
Custom exhibition stands (>20m²)
Type
Magnetic roll-up, Rigid panels
Material
Arches (Archways)
Characteristic
The globally patented Twist & Lock aluminium system. Tool-free, indefinitely reusable.
Explore →Integrated LED lighting. Clips onto any T3 profile. 70,000hr lifespan. RGB. IP65.
Explore →Modular counter and display system. Tool-free. Fully T3 compatible.
Explore →CNC-precision cut 3D polystyrene letters and logos. Integrates into any T3 build.
Explore →Tell us your show, your space, and your brand. We'll come back with a full 3D design and itemised quote within 24 business hours — completely free.
