Coty required a retail solution that could be deployed across five events in four weeks in Manchester, Leicester, Celtic, and Coventry, while representing multiple brands in their portfolio. Each event had different layouts, yet all needed a consistent premium look for names like:
Rimmel and Max Factor – high street icons demanding strong visual impact.
Hugo Boss and Marc Jacobs – luxury fragrance brands needing refined, elegant displays.
Other Coty labels such as Chloé and Cosmic – each requiring unique touches within a cohesive design.
The goals were ambitious:
Flexibility to adapt displays to different venues.
Sustainability through reuse of graphics and modular elements.
Cohesive, high-end branding across diverse product categories.
Partnering with Edge Retail, we delivered a system built entirely around T3’s modular retail display framework.
Reconfigurable design: The same structure was reworked across five venues, tailored to each brand’s footprint.
Reusable graphics: Panels and visuals were shared between events, minimising waste and cost.
Eco-friendly logistics: T3’s flat-pack, tool-free system cut transport volume and enabled rapid on-site builds.
Custom finish, modular core: Each brand—from Rimmel to Hugo Boss—benefited from a tailored, premium finish, while retaining the modular efficiency behind the scenes.
Five events delivered in just four weeks—all on time, all consistent.
Premium brand experiences for Coty’s diverse portfolio, from accessible cosmetics to luxury fragrances.
Cost savings thanks to reusability of both graphics and modular components.
Sustainable impact: reduced waste, reduced logistics footprint, and maximum component re-use.
This project illustrates why brands like Rimmel, Max Factor, Hugo Boss, and Marc Jacobs trust T3 for their retail activations:
Adaptable layouts for different store footprints.
Reusable components that reduce cost and waste.
Tool-free assembly that saves valuable time.
Premium finishes that deliver a custom look every time.
Coty’s multi-brand rollout shows how modular retail display systems make it possible to deliver scalable, sustainable, and high-impact activations across different locations. With T3, global brands can achieve flexibility and eco-responsibility without compromising on visual excellence.
We’re proud to support Edge Retail and Coty in bringing some of the world’s best-known beauty and fragrance brands—Rimmel, Max Factor, Hugo Boss, Marc Jacobs, and more—to life on the retail stage. And this is only the beginning of our collaboration.
Tailor-made retail and experiential solutions, Conferences, events and flooring solutions
Type
Textiles, Rigid panels
Material
Lightboxes, Multimedia TV
Characteristic
The globally patented Twist & Lock aluminium system. Tool-free, indefinitely reusable.
Explore →Integrated LED lighting. Clips onto any T3 profile. 70,000hr lifespan. RGB. IP65.
Explore →Modular counter and display system. Tool-free. Fully T3 compatible.
Explore →CNC-precision cut 3D polystyrene letters and logos. Integrates into any T3 build.
Explore →Tell us your show, your space, and your brand. We'll come back with a full 3D design and itemised quote within 24 business hours — completely free.
