T3 Shell Scheme Upgrade for New Balance in New Zealand

Client: New Balance
Location: Te Pae Christchurch Convention Centre, New Zealand
System Used: T3 Frame | SEG Fabric Graphics
Application: Sustainable Modular Display | Retail Activation | Reusable Exhibition Stand


Sustainable Modular Display for New Balance in New Zealand

In a strong step toward sustainability and global design consistency, New Balance partnered with Prestige Design and T3 Systems to create a clean, impactful exhibition presence at Te Pae Christchurch Convention Centre in New Zealand. The project delivered a fully reusable, lightweight modular display aligned with the brand’s commitment to innovation and environmental responsibility.

Project Scope: Sustainability Meets Simplicity

New Balance’s vision for the stand centred on two key goals—sustainability and ease of deployment. By selecting the T3 modular display system, known globally for its eco-conscious design and reusability, the team eliminated the need for power tools or machinery during setup.

The lightweight nature of the T3 Frame system meant the entire stand could be carried in and installed manually by a small team. This approach reduced emissions from transport and installation and ensured compatibility with local venue access constraints.

T3 Solution: Configurable and Clean

The final setup included:

  • Five modular walls and five counters

  • SEG fabric graphics for a seamless visual finish

  • Velcro-compatible side panels for added adaptability

  • Clearly labelled elements for fast, intuitive assembly

  • Reusable design allowing U-shaped, inline, or freestanding configurations

The stand’s flexibility ensures it can be reconfigured for future events, reducing waste and extending its lifecycle.

Outcome: A Professional and Eco-Friendly Result

New Balance achieved a premium modular exhibition display that mirrors their values: performance, precision, and environmental care. The structure’s reusability and compact transport format support ongoing campaign rollouts across multiple markets.

This project not only marked a successful launch in New Zealand but also laid the foundation for future sustainable modular displays with T3 Systems.

L / U-shaped exhibition stands (<20m²)
Type

Textiles
Material

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