A modular cinema display system built for Paramount Studios — demonstrating how the T3 system delivers large-scale, illuminated film promotion with fast installation, global reusability and no heavy logistics.
Paramount Studios commissioned T3 Display Systems to create a cinematic promotional display for the Transformers franchise — a series of large-scale illuminated structures capturing the energy and futuristic spirit of the film while remaining lightweight, reusable and fast to install across multiple locations worldwide.
The brief: design a modular cinema display system that could be deployed globally, adapted to different venue layouts, installed by small crews without specialist tools, and reused across future film campaigns without replacing the hardware.
Paramount needed a promotional display solution capable of working across vastly different venue types — from tight urban cinemas to large shopping centre atriums — while delivering consistent visual impact and streamlining the logistics of a global rollout.
T3 delivered a fully modular promotional display system using the T3 Frame with Twist & Lock assembly and T3 Wandlight 360° LED — creating the futuristic illuminated design lines that defined the Transformers visual identity on the show floor.
With installations required simultaneously across multiple countries, T3’s international reseller network ensured consistent, high-quality builds regardless of location. The flat-pack modular system shipped efficiently in compact cases — no freight pallets, no heavy lifting equipment, no specialist contractors on site. Each local reseller built from the same components to the same standard.
Rather than commissioning bespoke single-use structures for each premiere location, the entire T3 system was engineered for full reusability. Graphics swap out between campaigns — the aluminium framework, T3 Wandlight LED and structural components remain in service for every subsequent Paramount activation. Read more about T3’s sustainable display approach.
The Transformers activation demonstrated that T3 cinema display systems can deliver big-brand visual power with maximum logistical efficiency. Paramount achieved consistent, high-quality installations across multiple countries — installed by small crews, transported without specialist freight, and ready for reuse across upcoming premieres.
The structures remain available for future film campaigns — updated with new graphics, reconfigured for new venue layouts, redeployed without additional structural cost. Long-term value and sustainability built in from day one.
See another large-scale brand activation: L’Oréal Luxe — Boots Conference
Photocalls and background walls
Type
Textiles
Material
Lightboxes
Characteristic
The globally patented Twist & Lock aluminium system. Tool-free, indefinitely reusable.
Explore →Integrated LED lighting. Clips onto any T3 profile. 70,000hr lifespan. RGB. IP65.
Explore →Modular counter and display system. Tool-free. Fully T3 compatible.
Explore →CNC-precision cut 3D polystyrene letters and logos. Integrates into any T3 build.
Explore →Tell us your show, your space, and your brand. We'll come back with a full 3D design and itemised quote within 24 business hours — completely free.
