For the launch of the latest Transformers film, Paramount Studios wanted to create an immersive and impactful visual experience to captivate audiences and immerse them in the franchise’s universe. The goal was to design dynamic light boxes and backlit walls that reflected the futuristic and technological essence of the famous robots while ensuring seamless and efficient installation in various locations.

Why T3? Key Benefits

1. Ultra-modular and adaptable

   • The T3 system allowed for a fully customizable design, adjustable to suit different promotional spaces and cinema configurations.
   • Its lightweight yet robust structure allowed displays to be adapted in various configurations, ranging from large light walls to stand-alone totems.

2. Fast, tool-free installation

   • Unlike conventional structures that require heavy tooling, the T3 system uses a simple twist-and-lock assembly, eliminating the need for tools, simplifying installation, and reducing downtime.
   • The result: fast and efficient installation, even in tight spaces.

3. Easy to transport and install in theaters

   • Thanks to its lightness, the structure could be transported by hand, without the need for pallet trucks, forklifts, or heavy machinery.
   • A major advantage for installations in cinemas located in city centers, shopping centers, or hard-to-reach locations.

4. Reusable with interchangeable graphics

   • One ​​of the greatest advantages of the T3 system is the ability to easily change graphics for future film releases, without having to rebuild the system. structure.
   • A cost-effective and sustainable solution, ideal for recurring promotional campaigns, guaranteeing optimal return on investment.

Global execution thanks to the T3 network

Thanks to the global network of T3 resellers, this project was successfully implemented in several countries. Each retailer worked collaboratively with the cinemas and event spaces to ensure a consistent and impactful Transformers experience, while meeting fast and efficient set-up deadlines.

The result? A visually impressive installation that was quick to assemble, reusable, and perfectly suited to the demands of modern promotional campaigns. This solution captured the energy and excitement of the Transformers universe while providing a practical and sustainable approach to cinema promotion.