A custom T-shaped modular exhibition booth built for OEDIM at C!Print Madrid in collaboration with Mario Calvo, T3’s official reseller in Spain — demonstrating how the T3 system delivers premium brand visibility, integrated storage and innovative material display in a single-day, single-person tool-free build.
T3 Display Systems, working closely with Mario Calvo — T3’s official reseller in Spain — developed a fully modular T-shaped exhibition booth for OEDIM at C!Print Madrid. The brief called for a flexible stand capable of communicating the brand clearly from multiple angles, incorporating discreet storage, showcasing material stock in an original way and delivering a fast, sustainable installation requiring minimal labour.
OEDIM needed an exhibition stand at C!Print Madrid that could communicate their brand clearly from multiple directions across a busy show floor, incorporate practical storage without compromising the exterior finish and find an original way to present their material rolls as a visual feature rather than hiding them away — all within a fast, low-labour installation.
T3 and Mario Calvo developed a T-shaped booth layout using the T3 aluminium frame system — an open, welcoming configuration that maximised brand visibility from all approach angles across the C!Print Madrid show floor. The entire structure was assembled without tools by a single installer in just one day — dramatically reducing build time, labour costs and on-site complexity.
One of the most distinctive elements of the OEDIM build was the creative presentation of material rolls — displayed using T3 bar components integrated directly into the structure. Rather than concealing stock behind the stand, T3 and Mario Calvo turned it into a visual centrepiece — communicating OEDIM’s product range at a glance and creating an interactive focal point that drew visitors into the space. A simple, intelligent design decision that made a significant difference to the stand’s impact.
Sustainability was a central requirement of the brief — not a secondary consideration. The reusable T3 aluminium structure, combined with replaceable SEG fabric graphics and reduced transport volume, significantly lowered the environmental impact of the OEDIM exhibition programme compared to a traditional custom build. Minimal installation labour and the long lifecycle of the T3 system further reinforced the project’s sustainable credentials without compromising visual impact. Read more about T3’s sustainable exhibition approach.
OEDIM were extremely happy with the final result — particularly the speed of installation, the clean graphic presentation and the innovative way their materials were displayed. The stand attracted strong visitor engagement throughout C!Print Madrid and delivered excellent brand visibility across the exhibition hall. Installed by one person in one day — and ready to be reused at the next show.
T3’s design team returns a complete 3D stand design and itemised quote within 24 business hours — free, no obligation. Whether you need a custom modular booth, integrated storage solutions or creative product display, T3 delivers manufacturer direct from Harlow, Essex.
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The OEDIM booth at C!Print Madrid performed exceptionally well throughout the show — strong visitor engagement, excellent brand visibility from all angles and a clean, premium finish that matched and often exceeded the presence of traditional custom builds on the same show floor.
The project demonstrates how custom modular exhibition design delivered through the T3 system offers a smarter, more sustainable approach to exhibiting — faster to build, cheaper to run and better for the planet, without any compromise on visual impact.
See another C!Print project: C!Print Lyon — Illuminated Exhibition Stand
Custom exhibition stands (>20m²)
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