Tag Heuer’s brief was clear: design an eye-catching, bespoke archway that would both welcome guests and spotlight their presence as the event’s official timekeeper. Deleage took on the challenge, creating a visually striking modular structure using T3Frame’s Fusion extrusion system.
The final structure was 8 metres long and 3 metres high, with twin archways of 3.2 metres each—allowing for smooth visitor flow. Rigid panel graphics were fixed to the framework using Velcro and T3’s Fusion profile. Channel Braces (CHBRC) were incorporated to ensure stability across the long span. Four signature Tag Heuer timepieces were mounted directly onto the frame using support brackets fixed into the extrusions.
Despite its scale, the archway was assembled in just 2 hours by 3 members of the Deleage team and transported in just 2 compact cases—a testament to T3’s efficiency and design flexibility.
Tailor-made retail and experiential solutions
Type
Rigid panels
Material
Arches (Archways)
Characteristic
The combinations of shapes and sizes are virtually unlimited. Send us your idea and we’ll design a customized stand for you.
Let’s Talk About Your Vision
01
Whether you have a clear brief or just the beginnings of an idea, we’re here to explore it with you. We’ll take the time to understand your brand, space, and goals
3D Design & Quotation Within 24 Hours
02
In just 24 hours, we’ll deliver a custom 3D model and detailed quote—fully aligned with your brand. Multiple versions and refinements are included to ensure the perfect fit.
T3 Production & Graphic Printing
03
Once the quote is approved and deposit received, we produce your custom T3 structure and print the graphics to fit. Templates are available, or we can design them for you.
Showroom set-up and adjustments
04
A preliminary assembly is carried out in our showroom, where we invite you to check every detail. This step enables us to make any necessary adjustments before final installation.
International delivery, training and support
05
Upon delivery, we provide comprehensive training and clear instructions (printed and digital). We also offer support to our resellers to ensure quality service for your international events.
UK and EU Secure T3 Storage
06
We provide a storage service for your display solutions, ensuring their safety between uses. Retrieve your products easily and when you need them.
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