Marvel – Eternals
Key Stats
Introduction
Marvel, a powerhouse in the entertainment industry, sought to create an enthralling pop-up activation to coincide with the release of their highly anticipated film ‘Eternals.’ The objective was to craft an installation that would captivate the public as they entered the downtown Los Angeles cinema. This exhibit would feature actual costumes from the movie, allowing visitors to engage with the film on a personal level.
“T3 Systems the ideal choice for Pop Up’s. Easy to configure and install. We were done in no time.”
Rick Olson, President, Olson Visual Inc
Project Scope
The installation was ingeniously divided into two primary sections. The first was a striking 4m x 8m illuminated wall, which served as the focal point. Flanking this wall were transparent enclosures, each housing mannequins dressed in the various costumes from ‘Eternals.’
T3 Solution
Leveraging the flexibility of T3 Frames, our core product, we orchestrated a show-stopping installation right in the heart of the cinema foyer. To create a sense of depth and drama, we employed T3 Wandlight for illuminating the expansive central wall. The enclosures on either side were constructed using full-length extrusions, adding a professional touch to the presentation.
A standout feature of the central wall was its cladding in our 45 profile, which allowed us to seamlessly apply SEG.
